Create Better Emails (Faster) That Start Making Money This Month

Here’s the thing about email marketing:

It only works when emails actually get sent.

Shocking, right?

But most people treat it like a New Year’s resolution. All fired up for a week, then ghosting it until the guilt kicks in and they say ok, "Next week, month, year."

And then they wonder why nothing’s working #facepalm

The truth is, email marketing still rules as one of the most powerful channels for building your business.

But only if you actually use it consistently.

When it comes to email marketing, people get caught up in their head. Especially people who have zero desire to be an email copywriter.

But the thing is writing emails isn’t about crafting literary masterpieces.

It’s about building the habit of showing up.

That's what this 30-day plan helps you do. Build habits.

And, thankfully, email marketing habits don’t need hours a day.

Most of these daily tasks take 10–15 minutes, tops.

This 30-day plan? It turns email marketing from “ugh, chore” to just another easy part of running your business.

By day 30 you’ll have:

• Written some actual emails to send to your list
  
  

• A dead-simple system for finding stories and topics
  
  

• An email voice that sounds like YOU!
  
  

• A process that makes writing future emails almost too easy
  
  

• Real results from simply staying consistent
  
  

No more blank screens. No more three-hour writing slogs. No more staring at the cursor thinking, “What the hell do I write today?”

Just a system that works. (If you've read our other blogs, some of this might sound familiar. This just pulls it all together into a 30 day plan.)

Most email advice falls into two camps:

“Just be authentic” (cool, thanks for nothing) or...

“Follow this 47-step process” (because everyone’s got time for that #eyeroll).

This plan is different. 

It’s built on three simple truths:

• Habits form through repetition, not perfection.

  Writing amazing emails from day one? Unlikely, except for those few savants (but most of us aren't so lucky).

   

  Writing consistently and getting better as you go? That’s what actually works.

• Small daily actions beat weekend marathons.

  Fifteen minutes a day for 30 days will transform email marketing more than a whole Saturday spent “figuring it out.”
  
  

• Quick results keep you going.

  This plan shows progress in week one, momentum by week two, and real results by week four.

Here’s what makes this different:

• Progressive: Each week builds on the last.
  
  

• Practical: Every day has a specific, doable task.
  
  

• Forgiving: Miss a day? Pick up where you left off.
  
  

• Results-focused: You’ll send real emails to real people and see what lands.

Goal: Get unstuck and build confidence

The biggest barrier to consistent email marketing isn’t lack of knowledge.

It’s confidence.

Week one is all about breaking through the mental blocks that keep the screen blank.

Day 1: Permission to Write Imperfectly

Write a few sentences about anything: your morning routine, the weird thing your neighbor does, that conversation overheard at the coffee shop.

The rules:

No editing. No backspacing. No “does this sound professional enough?” spirals.

Set a timer for 5 minutes and write.

When it goes off, stop.

Don’t read it. Don’t judge it. Save and walk away.

Why this works: Writing doesn’t have to be perfect to be valuable. This proves words can get on a page and that’s what matters. It's just about starting.

Day 2: Spotting Your “English Teacher Voice”

Find a recent email you sent — work, personal, doesn’t matter.

Now read it out loud.

Does it sound like you? Or does it sound like someone trying to impress their 11th grade English teacher?

Now rewrite it like you’re texting a friend.

Use contractions. Start sentences with “And” or “But.”

That’s your real voice. Keep it.

Forget about the rules. Writing online and writing emails is FAR from writing essays or a PhD thesis.

If you find yourself rewriting the same sentence five times, you are overthinking it.

Why this works: “Business voice” is formal, distant, and forgettable. Your real voice is your competitive edge because it's you and that's who your subscribers signed up to hear from.

(Please note, the last sentence ended on a preposition. And it's ok!)

Day 3: Write Like a Text

Pick someone you text without overthinking every word.

Think about that person and write an email to your list with that same energy.

Don’t send it yet. This is about practice, not perfection.

Notice how much easier it flows when you’re not trying to sound like someone else? When you know who you're talking to?

That's because email marketing works best when it's human.

Not polished, not corporate, just real.

(btw, This is why almost every "how to start a business" post/course/etc. tells you to find your customer avatar.)

That’s the feeling to chase.

Why this works: Texting bypasses the inner critic. You already know how to communicate naturally.

Day 4: List 10 Moments From Your Business Journey

They don’t have to be epic. In fact, mundane moments can often make the best stories.

Think about:

• The day your business idea started
  
  

• Your first sale (or first refund)
  
  

• When the tech completely failed
  
  

• A conversation that changed your thinking
  
  

• The mistake that taught a big lesson
  
  

• A client who surprised you
  
  

• Advice that turned out wrong
  
  

• Realizing you knew what you were doing
  
  

• The problem that led to your best solution
  
  

• A fear you overcame
  
  

Write them as simple bullet points. No stories yet, just moments.

Why this works: There’s more material to draw from than you think. This proves it.

Day 5: Find 5 “Failure” Stories That Taught Something

Failures are marketing gold.

Successes might inspire, but failures build trust.

Think about:

• The launch that flopped (and what it taught)
  
  

• Advice that backfired (yours or someone else's)
  
  

• Completely misreading a situation
  
  

• The “sure thing” that wasn’t
  
  

• Investments that didn’t pay off
  
  

For each one:

What happened? What did you learn? How did it change your approach?

Why this works: Vulnerability builds trust faster than expertise.

Day 6: Identify 3 Client Transformation Moments

These aren’t just the end results. They’re the breakthrough moments.

Maybe it was:

• Something they said that showed it clicked
  
  

• An email update weeks later
  
  

• That look when the solution became clear
  
  

• A question that revealed the real issue
  
  

• The moment they stopped making excuses
  
  

Write down the context, what happened, and why it mattered.

Why this works: These stories aren’t about you. They’re about showing transformation (with your help, of course) is possible.

Day 7: Add Stories From Outside Your Life

Your own experiences are always a good idea to share, but great stories aren’t limited to what you’ve lived.

Today think about:

• Stories from movies or books that stuck with you
  
  

• Headlines or news stories that made you think
  
  

• Things you’ve seen people do (good, bad, or just plain weird)
  
  

• Random observations that made you laugh, cringe, or pause
  
  

Don’t write full emails today. Just capture the moments, where it came from, and why it stood out.

Later, you’ll connect these to lessons for your audience.

Why this works: Personal stories are great. But people also love when you use popular movies or tie backs from other successful businesses or products. Pulling from the world around you keeps emails fresh, relatable, and endlessly stocked with ideas.

Take everything from the past few days and put it in one place and...

Congratulations! You’ve got a story bank. 

It could be:

• A note in your phone labeled “Email Stories”
  
  

• A Google Doc you can pull up anywhere
  
  

• A voice memo app for ideas that hit mid-drive (be careful, though! Eyes on the road.)
  
  

• A notebook you keep on your desk
  
  

The purpose is simple: You'll never sit down to write and think, “I have nothing to say.” again.

And then?

Keep adding stories! Your story bank is a living thing so keep feeding it.

Inspiration is unpredictable, but deadlines aren’t.

A solid story bank means you’re never starting from scratch.

Goal: Learn structures that make writing easier

Breaking through resistance is half the battle. Now it’s time to add structure.

Templates aren’t crutches. They make writing faster and more effective. (And here's a secret: Even copywriters use templates in one way or another.)

Day 8: Find 3 Emails You Actually Enjoyed Reading

Dig through your inbox and find three emails that made you think, “Glad I opened this.”

That stuck out to you in some way.

And they don’t have to be business/sales emails.

Look at newsletters, personal notes, anything.

For each, ask:

• What pulled you in to keep reading?
  
  

• How did it start?
  
  

• What was the main point?
  
  

• How did it end?
  
  

• What tone did it use?
  
  

• What made it feel personal?
  
  

Take notes.

But don't worry. You're not copying. You're looking for inspiration.

Why this works: The best way to learn good writing is to read good writing. This trains your eye to see what makes emails engaging.

Day 9: Create Your “Email Voice” Guidelines

Combine yesterday’s insights with your real voice from Week 1.

Then write down 5–7 guidelines for how your emails should sound.

Examples:

• Use contractions
  
  

• Start sentences with “And” or “But” when it feels natural
  
  

• Tell stories before making points
  
  

• Use humor (never at someone else’s expense)
  
  

• Be direct, not harsh
  
  

• Write like talking to one person, not a crowd
  
  

• Share mistakes as much as successes
  
  

You're not creating rigid rules. You're getting a sense of your personal writing style.

When you know how you want to sound, writing becomes 10x easier.

Why this works: Clear voice guidelines eliminate decision fatigue. You’re not reinventing your personality with every email. (This will also come in handy when decide you’re ready to outsource.)

Day 10: Write Subject Lines That Sound Like You

Forget the generic “marketing-y” subject lines. Write 10 that sound like conversations with a friend.

Instead of: “Increase Your Productivity With These 5 Tips”

Try: “Why I stopped trying to be productive (and got more done)”

Instead of: “Important Update About Our Services”

Try: “I changed my mind about something important”

Instead of: “How to Overcome Imposter Syndrome”

Try: “That voice in your head is lying to you”

See the difference?

One screams “newsletter.” The other feels like a conversation.

Why this works: Subject lines are first impressions. Make them sound like you, not like everyone else.

Day 11: Use a Simple Story Template

Templates? Wait, isn't that cheating?

No. Not at all.

And guess what? Copywriters from beginners to the most seasoned use templates.

Some have documents stored on their laptops, some in their heads after years of writing.

Either way, they are working from proven structures that they've used over and over again.

When you write binge-worthy emails using proven storytelling structures, your templates become frameworks for engagement, not just fill-in-the-blank generic fluff.

Here’s your first template:

• Something that happened recently
  
  

• What it taught
  
  

• How it applies to your reader
  
  

• What they can do about it
  
  

Pick a story from your inventory and plug it in.

Don’t overthink it, let the template do the heavy lifting.

Example:

“I was late for a client call yesterday and couldn’t find my notes anywhere. Panic mode activated.

Then I realized something: I knew this stuff so well I didn’t need the notes.

Maybe you’re doing the same thing, over-preparing because you don’t trust what you already know.

Next time you’re frantically searching for the ‘perfect’ resource, ask yourself: What would you say right now, with no notes?”

Why this works: Templates give structure without stifling creativity. You’re learning the rhythm of effective emails.

Day 12: Try a “Lesson Learned” Template

Template #2:

• “I used to believe [wrong thing]…”
  
  

• “Then [experience that changed it]…”
  
  

• “Now I know [better way]…”
  
  

• “Here’s why it matters to you…”
  
  

Example:

“I used to believe raising prices would scare off clients.

Then I had a month fully booked but was barely breaking even.

I couldn't stomach doing it all over again and knew something had to change.

Now I know the right clients aren’t scared of fair prices. They’re scared of working with someone who doesn’t value their own work.

If you’re hesitating to charge what you’re worth, remember: your prices train people how to treat you.”

Why this works: This template positions you as someone who’s learned through experience. It builds credibility and delivers value.

Day 13: Write a “Behind the Scenes” Email

Template #3:

• “You probably think [assumption about your business/process]…”
  
  

• “But here’s what really happens…”
  
  

• [Tell the real story]
  
  

• “The lesson? [Connect it to their world]”
  
  

Example:

“You probably think writing emails is my favorite thing every morning.

But here’s what really happens: I stare at the screen for ten minutes, check Instagram twice, make another coffee, and finally start typing.

The difference isn’t motivation. It’s having a system that works even when I don’t feel like it.

If you’re waiting to ‘feel like’ doing your marketing, you’ll wait forever. Build systems that work regardless of mood.”

Why this works: Vulnerability builds connection. Showing the real process makes people trust you more.

Day 14: Send Your First Story Email

Pick your favorite from the past few days.

Clean it up if needed. But! Don’t perfectionist-spiral. Stop thinking and...

Just. Hit. Send.

Congrats. A story-based email sent. The world didn’t end. In fact, it probably got a little better.

Watch for responses.

People might reply, share their own stories, or engage more than usual. That’s the power of real communication.

Why this works: You can’t improve what you don’t practice. Real emails to real people are the only way to get real feedback.

Goal: Make email writing sustainable

Confidence? Check. Structure? Check.

Now it’s time to build systems so email marketing stops feeling like a grind and starts feeling easy.

Day 15: Plan Your Topics for the Month

Pull out your story inventory.

Choose 8–10 topics for the next month. Not full emails, just topics.

Examples:

• The client who taught a lesson about boundaries
  
  

• Why free consultations are off the table
  
  

• Marketing advice that completely backfired
  
  

• What a competitor taught (without realizing it)
  
  

• The question that changed everything
  
  

This isn’t about locking yourself into rigid plans.

It’s about never sitting down thinking, “What do I even write today?”

Why this works: Decision fatigue kills consistency. Knowing what you’re writing about frees up brain space to actually write it.

Day 16: Write 3 Emails in One Sitting

Pick three topics from yesterday. Set a timer for 90 minutes. Write all three.

They don’t have to be masterpieces. They just have to exist.

You can always tweak what you wrote later but you can’t edit a blank page.

Use the templates from last week if you get stuck.

The goal? Prove to yourself that writing multiple emails quickly is possible when you have a system.

Why this works: Batch writing keeps you in flow. One email at a time drains more energy than you think.

Day 17: Edit and Schedule Your Emails

Yesterday, you wrote three email drafts. Today, clean them up and get them scheduled in your email platform.

Don’t spend forever editing. Aim for 10–15 minutes MAX per email.

Focus on clarity, flow, and subject lines that sound like you.

Why this works: Drafting and scheduling together closes the loop. Emails don’t help anyone sitting in your drafts folder.

Day 18: Ask a Real Question in an Email

End your next email with a genuine question. Not “What do you think?” (snooze).

Something specific that ties back to your story.

Examples:

• “Ever had a moment like this?”
  
  

• “What’s the weirdest business advice you’ve been given?”
  
  

• “Am I the only one who struggles with this?”
  
  

• “What would you have done here?”
  
  

Then read the replies. Respond to a few. Make it a real conversation.

Why this works: Questions drive engagement. Replies boost deliverability and build real relationships.

Day 19: Share a Vulnerable Moment

This isn’t about trauma-dumping.

It’s about being honest about something you struggled with.

The goal isn’t to make people feel sorry for you.

It’s to make them feel less alone.

Examples:

• Crying in the car after a rough wakeup call
  
  

• Almost quitting everything
  
  

• A mistake that haunted you at 2am
  
  

• A fear that still nags
  
  

• Advice you wish you’d listened to sooner
  
  

Tie it back to a lesson or insight that helps them.

Why this works: Vulnerability builds trust faster than expertise ever will.

Day 20: Tell a Client Success Story

Share a transformation story, but keep the spotlight on the client, not you.

What was their breakthrough moment? What changed for them?

Structure it like this:

• Where they started (the problem)
  
  

• What they tried that didn’t work
  
  

• The moment it clicked
  
  

• Where they are now
  
  

• What made the difference
  
  

These stories work because they’re proof that the struggle is worth it and that real change is possible.

Why this works: Success stories give readers hope. They show what’s possible when someone takes action.

Day 21: Review What’s Working

Look back at your emails from the past week.

Which ones got opened more? Which ones got replies? Which ones felt easier to write?

(If you don't have a big list or if you've been MIA for awhile, it might take some time before you get this kind of data. Don't worry. Just keep going.)

Don’t aim for perfection here. Look for patterns. Do more of what’s working.

Also notice:

• Which topics your audience loved
  
  

• What writing style felt most natural to you
  
  

• Which emails took less time
  
  

• Any feedback that stood out
  
  

Write it down. This data will guide what you do next.

Why this works: You can’t improve what you don’t measure. Knowing what works lets you do more of it

Goal: Turn engagement into revenue

The habit’s there. Your voice is dialed in. Systems are humming.

Now it’s time to turn all that into actual money without feeling like a sleaze.

Day 22: Weave an Offer Into a Story

Tell a story that naturally leads to your offer. If the connection feels forced, pick a different story.

No one wants to read a story that suddenly turns into a sales pitch about toenail fungus cream.

Keep it about 80% story, 20% offer.

The offer should feel like a casual “oh by the way.”

Example structure:

• Share a client problem or transformation
  
  

• The lesson or insight
  
  

• Connect it to the reader’s situation
  
  

• Mention your solution as the next logical step
  
  

Example:

“Sarah spent three months rewriting her sales page and was about to hurl her laptop out the window.

[Tell the full story]

The breakthrough? Realizing she sounded like everyone else instead of herself.

If writing feels like pulling teeth because you’re trying to sound ‘professional,’ you’re not alone.

P.S. That’s exactly why the Amazing Sales Pages exists – to help you write like a human again.”

Why this works: Stories make offers feel helpful, not pushy. Readers see the value before the price.

​​✅ Tip: Resources like the Email Storytelling Toolkit exist for exactly this — to help you write like a human again, fast.

Day 23: Share Social Proof That Doesn’t Feel Like Bragging

Skip the “Here’s what my clients say about me” vibe.

Instead, tell a quick story about what happened when someone tried your approach.

Example:

“Remember last week’s email about raising prices? Three people replied saying they’d try it.

Yesterday, Sarah emailed back.

She raised her consulting rate by 40% and booked two new clients at the higher price. In ONE week.

Her secret? No apologies.

Just a clear explanation of the extra value she was delivering.

[Continue with the story and insight].”

Why this works: Social proof works better as a story than as a brag slide.

Day 24: Write a Problem/Solution Story Email

Tell a story about a problem you solved — for yourself or a client.

Walk readers through what didn’t work, what finally did, and what changed.

Example structure:

• The problem (make it relatable)
  
  

• What didn’t work (build tension)
  
  

• The breakthrough moment
  
  

• The solution that worked
  
  

• The results
  
  

• How it applies to them
  
  

Why this works: People buy solutions to problems, not products. Stories make solutions real and tangible.

Day 25: Create a Mini-Series

Got a story too big for one email?

Break it into parts and end each email with a teaser.

"You'll never believe what happened next!"

"Tomorrow I'll tell you how it all ended."

Think of it like your own Netflix cliffhanger.

Example:

The $10,000 Mistake That Saved My Business

• Email 1: The setup and the big mistake
  
  

• Email 2: The fallout and panic
  
  

• Email 3: The lesson and unexpected win
  
  

Each email should stand alone and leave them wanting to hear more.

Bonus: When you plan your upcoming email calendar (Day 28), pencil this series in so you’re ready to roll.

Why this works: Series build anticipation and habit. People look forward to your emails instead of ignoring them.

Day 26: Use Curiosity Gaps (Sparingly)

Start with something that makes people go “Wait, what happened?”

Examples:

• “I made the biggest mistake of my life. And it was the best thing ever...”
  
  

• “The client who fired me became my biggest success story.”
  
  

• “Why charging more led to better results.”
  
  

Don’t overuse this. And always deliver what you tease.

Why this works: Curiosity is powerful. People need to close the loop.

Day 27: Write a ‘Day in the Life’ Email

Pull back the curtain.

What does a typical day actually look like for you? What challenges come up? What random insights pop in?

Examples:

• What really happens on a ‘typical’ workday
  
  

• The morning routine that changed everything
  
  

• Why working from coffee shops works (or doesn’t)
  
  

• The daily habit that doubled results
  
  

Why this works: Behind-the-scenes content builds connection. People want to know the human side of the business.

Day 28: Plan Your Email Calendar

You’ve been doing this for nearly a month. Can you believe it!

Now it's time to think bigger picture. What’s your plan moving forward?

Ask yourself:

• How often will you send emails? (Some people say email everyday. Some say once a week. The best way? Test. Your audience will let you know when it's too much)
  
  

• What types of content will you focus on?
  
  

• Any special series or campaigns coming up?
  
  

• How will you balance value emails vs. sales emails?
  
  

Keep it simple. Just enough so you’re not starting from zero every time.

Why this works: Consistency needs planning. A rough calendar keeps you on track without feeling boxed in. And you ensure you’re mixing value and offers to keep both engagement and revenue flowing.

You're almost done!

This deserves a MASSIVE pat on the back (and maybe your favorite treat).

Because if you even read this far, you've already done more than most.

And if you've been implementing? Hello you, one percenter you!

Day 29: Celebrate Your Progress

Seriously. Look back at the last 29 days:

• Dozens of emails written
  
  

• A voice that actually sounds like you
  
  

• A system to keep things rolling
  
  

• Real engagement from real humans
  
  

• Email marketing turned from a chore into a habit
  
  

That’s awesome.

Write down:

• What you’re most proud of
  
  

• What surprised you
  
  

• What felt easier than expected
  
  

• What you want to keep doing
  
  

• What you want to improve
  
  

Why this works: Celebrating reinforces the habit. You’re more likely to keep going when you see how far you’ve come.

Day 30: Plan Your Next 30 Days

You’ve got momentum. Don’t let it fizzle.

Pick one primary goal:

• Increase how often you email
  
  

• Boost open rates
  
  

• Drive more sales
  
  

• Grow your list
  
  

• Launch something new
  
  

• Build advanced sequences
  
  

Then decide: What specific actions will you take? What metrics matter? How will you know it’s working?

Why this works: Momentum is precious. A clear next step keeps it alive.

Bonus: Quick Monthly Review

Moving forward, at the end of each month, take 10 minutes to review:

• Which emails got the most opens and replies?
  
  

• What topics or templates resonated most?
  
  

• Where did sales come from?
  
  

Write down one thing you’ll do more of next month and one thing you’ll tweak or drop.

Why this works: Email marketing isn’t set-and-forget. Small monthly reviews keep it sharp, effective, and aligned with what your audience actually wants.

Here’s what actually goes down when you stick with this plan:

Week 1: Resistance starts to melt. Confidence creeps in. Writing emails stops feeling like wrestling a bear.

Week 2: Your real voice shows up. Templates make writing faster. You send your first story email and think, “Huh. That wasn’t so bad.”

Week 3: Systems click into place. Consistency stops feeling like an impossible dream and starts feeling… doable.

Week 4: Selling stops feeling icky. Sales start coming in. Email marketing finally works like everyone said it would.

Beyond 30 days: You’ve got an email habit that builds real relationships, gives real value, and actually makes money. Wild concept, right?

Look, this 30-day plan works.

But let’s not sugarcoat it. It takes time, patience, and a fair bit of figuring things out as you go.

What if you could skip a big part of that whole figuring-it-out part? 

What if you had proven templates and a system that made writing emails feel stupidly easy?

That’s what the Email Storytelling Toolkit is for:

• 60 story-driven email templates ready to customize (WITH the stories already written)
  
  

• A guide for finding stories in everyday moments
  
  

• Subject lines that actually get opened
  
  

• Basically, everything you need to make writing emails the easiest part of your week
  
  

→ Check out the Email Storytelling Toolkit here

Because if this 30-day plan teaches you anything, it’s this:

The faster you go from idea to sent email, the more consistent you become.

And consistency? That’s what builds relationships, trust, and sales.

You could spend the next year trying to piece this together yourself, testing random tips, rewriting the same draft 47 times, wondering why it still feels hard.

Or… you could start today with a plan that actually works.

Your choice.

But either way, start.

Because 30 days from now, you’re going to wish you started today.

And your readers? They’re waiting to hear from the real you.

Not the overly polished “professional” version. Not the robotic, “I’m-trying-too-hard” version. The authentic, helpful, human you.

They need what you have to offer. But they can’t benefit from emails you never send.

Your transformation starts with day one.

P.S. Still wondering if 30 days can really change your email marketing?

Let's get real. Those 30 days are going to pass anyway. Might as well spend them building something that actually matters.

P.P.S. The biggest mistake people make with email marketing? It’s not writing bad emails.

It’s not writing emails at all. This plan fixes that. Everything else is just fine-tuning.